Protecting your Creations with Intellectual Property Rights

Intellectual property (IP) can be one of the most valuable assets of any company. Figuring out what you have created for your business that can be protected by IP laws is crucial, so that you’re able to exploit your IP assets for the benefit of your business.

SMEs are increasingly vulnerable to the threat of IP theft, so it is important for companies to understand how to protect their rights. This starts with understanding what intellectual property protections you might be able to put in place for your business and how to avoid common pitfalls.

Learn how to protect your brand and products that you create for your business using intellectual property rights, and how to monetise them for maximum profit.

About the Facilitator

Rashida Abdulai is a multiple award-winning Lawyer and CEO of the online legal platform, Strand Sahara. She started her career at the global law firm Hogan Lovells, where she worked for a decade representing some of the world’s largest corporations.

Moved by a desire to use her expertise to support African-owned businesses, in 2018 Rashida left the corporate world and founded Strand Sahara, with the mission to empower entrepreneurs in the UK and across Africa with the legal support they need to build the global brand of tomorrow.

Rashida has years of experience in advising business owners on all legal aspects of their businesses and recognises the importance of making legal advice available to all. She is perfectly positioned to support entrepreneurs as they navigate the world of business.